AUSA Conference Booth Graphics
Large Scale Graphic Design

Project Description

Fluor attends the AUSA Conference every year in Washington, D.C. The conference focuses on the global defense community getting together to help shape the future of national security. The conference is attended by over 40,000 people.

The design of the booth was created using current Fluor branding standards combined with an image mosaic. Smaller images showcasing Fluor's army and defense related experience were structured together to reveal a larger image of an American army soldier. Other army related imagery was used along with a tagline to help Fluor align its brand with the army's goals.