The idea behind the personal logo was to create a design that was bold and graphic. I wanted to stay away from any type of design that wouldn't read from across the room. The logo needed to be an artistic piece but also practical and serve a purpose. I liked the idea of using multiple colors to give the design a different feel with each business card.
The logo was used throughout the branding process on letterheads, envelops etc.
A portfolio book was created to showcase all print work.